Frequently Asked Questions
DO I HAVE TO BE TECHNICAL TO UNDERSTAND THIS COURSE?
No, absolutely not! Whilst some technical knowledge always helps when you're in digital marketing, it's not necessary to understand the metrics of your online store. In this course, I run through what an accurate setup of Google Analytics looks like, which may require some smalls tweaks within your store and GA account, but I walk you through it step-by-step.
WHICH VERSION OF GOOGLE ANALYTICS DOES THIS COURSE COVER - UNIVERSAL ANALYTICS OR GA4?
The majority of this course covers Universal Analytics, which is the default GA account for the majority of online stores and will remain hugely relevant for years to come.
In October 2020, Google released Google Analytics 4. GA4 is a very new data platform still and many eCommerce platforms do not have a simple native integration yet. In the advanced section of this course, I'll show you how to setup GA4 for your store to start gathering data and I plan to release further lessons on GA4 in the coming months. However, unless you're a brand new store, if your data sits in Universal Analytics then you won't be using GA4 on a regular basis for some years to come, so Universal Analytics is still your most powerful data platform.
DOES IT MATTER WHICH ECOMMERCE PLATFORM MY STORE IS ON?
No, as long as your GA account is fully integrated on your eCommerce platform with Enhanced eCommerce, either through a native integration or an app/plugin, so your revenue data is feeding through. I'm a Shopify specialist, but have experience with WooCommerce, BigCommerce and Magento and will point you in the direction of the most up to date plugin that will achieve full integration if need be.