I'm Kate, your teacher
I'm an eCommerce consultant and growth marketer with over 10 years' experience in Australia and New York City. Over my career, I've had the pleasure of working with some of the most exciting brands including West Elm, Sportsgirl, Nike and MECCA Cosmetica.
What I hear time and time again is this phrase:
"I have a Google Analytics account, but I never really look at it".
I get it. GA can seem overwhelming, but understanding and leveraging your data is absolutely essential to running a successful online store. It's what separates the 'lucky ones' and 'coasters' from the high-growth brands that are dominating eCommerce.
Clients are always asking me for Google Analytics training resources, but I struggled to find them a decent online course that was specifically designed for eCommerce and delivered - so I decided to make one myself.
I currently work with some Australia's fastest-growing online brands, including Nimble Activewear, The Daily Edited, Steele Label and Liberty Belle Rx Skincare.
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